Masoom Gupte, Viveat Susan Pinto

Stories by Masoom Gupte, Viveat Susan Pinto

Wipro to take on Godrej in men's soap segment

Wipro to take on Godrej in men's soap segment

Rediff.com   11 Oct 2011

The move comes at a time when the company is looking to strengthen its position in soaps.

Beware! Festive cheer comes with a price tag

Beware! Festive cheer comes with a price tag

Rediff.com   7 Oct 2011

Festive season is a time for celebration, cheer and also spending. Many may have budgeted for these expenses in advance and planned accordingly. There may also be some who hadn't and now find themselves in serious want of cash.

Consumer durables firms take a hit

Consumer durables firms take a hit

Rediff.com   27 Sep 2011

An eight to nine per cent depreciation of the rupee against the dollar in the last one month means companies have to pay more for components or products they import.

Advertisers take to brand integrations

Advertisers take to brand integrations

Rediff.com   5 Sep 2011

According to media buyers, the demand for integrations is on the rise, thanks to the ability it has to stand out in a cluttered environment, if done the right way.

What are student insurance plans?

What are student insurance plans?

Rediff.com   27 Jul 2011

These are meant for students travelling abroad for further studies.

Advertising growth takes a break amid slowdown

Advertising growth takes a break amid slowdown

Rediff.com   18 Jul 2011

According to data compiled by media research agency TAM, the rate of growth of advertising on television in terms of the number of hours was half during the January-June period this year in comparison with the corresponding period last year.

What is the Sarfaesi Act?

What is the Sarfaesi Act?

Rediff.com   17 Jun 2011

The Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act, 2002, allows banks and financial institutions to auction properties (residential and commercial) when borrowers fail to repay their loans.

Nielsen refuses to share data with analysts

Nielsen refuses to share data with analysts

Rediff.com   14 Jun 2011

It was a year ago that Nielsen had suspended services to the analyst community following an uproar by companies over inaccurate reporting of market share data.

What are contra funds?

What are contra funds?

Rediff.com   3 Jun 2011

The fund manager picks underperforming stocks or sectors, which are likely to perform well in the long run, at cheap valuations.

Special: How Rasna beats the heat

Special: How Rasna beats the heat

Rediff.com   30 May 2011

Devise new strategy to take on competition from multinational brands.

Reckitt to sell Paras' personal care arm

Reckitt to sell Paras' personal care arm

Rediff.com   30 May 2011

The interested companies include Emami and Dabur.

The rise and rise of creative hotshops

The rise and rise of creative hotshops

Rediff.com   23 May 2011

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.

Japan's Kokuyo to buy majority stake in Camlin

Japan's Kokuyo to buy majority stake in Camlin

Rediff.com   2 May 2011

Japanese firm to retain Camlin, Camel brands.

'Digital revolution has just begun in India'

'Digital revolution has just begun in India'

Rediff.com   29 Apr 2011

Morel, who was in India recently, spoke to Viveat Susan Pinto and Priyanka Singh.

LG to target IT sector with string of products

LG to target IT sector with string of products

Rediff.com   27 Apr 2011

At the moment, it has only personal computer monitors in its portfolio.

What is application supported by blocked amounts?

What is application supported by blocked amounts?

Rediff.com   31 Mar 2011

The amount debited depends on the shares/MF units allotted to you.

All about pre-paying your trading expenses

All about pre-paying your trading expenses

Rediff.com   30 Mar 2011

Do it if you are sure of generating sufficient trading volumes.

Garnier steps us focus on fairness cream market

Garnier steps us focus on fairness cream market

Rediff.com   30 Mar 2011

"From time to time, we do India-specific innovations through products and benefits. Our studies showed that Indian women want a blemish-free skin," says Richa Singh, marketing manager, Garnier India.

Nestle India opens new plant for culinary products

Nestle India opens new plant for culinary products

Rediff.com   24 Mar 2011

Nestle India on Wednesday inaugurated a new manufacturing plant at Nanjangud in Mysore district, Karnataka. The plant, set up with an investment of Rs 360 crore (3.6 billion), will manufacture a range of culinary products.

P&G cuts hygiene products' price

P&G cuts hygiene products' price

Rediff.com   21 Mar 2011

P&G announced on Wednesday that it was reducing the prices of select stock keeping units of Whisper and Pampers by three and 15 per cent, respectively.